GOOGLE MARKETING

Visibility in the Google search engine

Organic presence on Google has not been enough for a long time. Especially in Google Maps and the first four results of Google Search, your competitors are cavorting and picking up relevant page visitors. This happens not only for generic search terms such as a search for a car dealership in your area, but also partly for your brand.

In paid Google search, you can pick up potential customers in searches under matching keywords. Using tools such as the Google Keyword Planner, we can precisely check the search volume of relevant keywords such as "arrange a test drive" in your region and then create suitable ads. All ad campaigns are monitored by our experienced team to ensure that your ads are played out efficiently. As a Google partner, our online marketing team works directly with Google contacts and updates the campaigns at regular intervals.

OUR PROCEDURE

1. creation of an advertising account / setting your advertising account
2. Keyword research to check the regional search volume
3. Formation of campaign and ad structures
4. Writing of suitable, individual ads for the respective campaigns
5. Going live with the campaigns
6. Regular controlling, optimization and evaluation of campaign data

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Visibility in the Google Display Network

With display ads, you can convince interested parties with suitable ads. By collecting data on the users who have visited your site, you can subsequently display thematically appropriate display ads.

Furthermore, your existing customers can be stimulated with suitable ads for after-sales and cross-sales and be made aware of current offers. With display marketing, we reach users where they consume content on the web. The targeted advertising of promotional weeks and special offers has proven to be successful with display marketing in the past.

OUR PROCEDURE

1. content campaign conception
2. design - implementation of the banners in all common formats
3. Campaign set-up
4. Live launch of the Google Display campaigns

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Local ads in Google Maps

With local ads, you can address potential customers directly in your search on Google Maps, for example. If people search for "oil change", for example, your ad will appear before the organic search results of others.

Here, the people's locations are automatically matched with your company location.

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OUR PROCEDURE

1. customising your company's Google My Business profile, if necessary
2. Linking your company's Google My Business profile with Google Ads
3. Google Ads campaign set-up
4. Going live with the campaigns

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