aubex with a new look - for the car dealership of the future

As experts for car dealerships, we at aubex GmbH support our customers with software solutions and individual IT services. All team members enrich us with experience from car dealerships as well as renowned IT and consulting service providers. Since our founding more than ten years ago, we have been pursuing our vision of working together for better mobility.

Building on our distinctive blue lettering on a white background as well as a changed presentation of our products, the representation of our potential should be even more contemporary and customer-friendly. Therefore, together with the considerations of our marketing team, the desire for a change at aubex was initiated at the beginning of the year. A change through which we would like to present ourselves as aubex in a more customer-centric way and convey to our customers in the simplest way possible the values that we have represented since the very beginning.

‍

Change - but how?

‍

How could we build on what already exists?

The rebranding journey began with numerous workshops and joint breakout sessions. The initial representation of aubex provided the best foundation for this development, in particular by building on our successful product range, our expertise in the automotive workspace and our visual concept with an identification factor. In cooperation with all internal departments, this was used to look for suitable ways to represent our corporate identity and product portfolio in a customer-centric way. 

‍

Clarity in our messages to our clients

Our incentive: simplicity and customer proximity through a clear range of services. To realise this goal, we began by integrating our formerly directly listed products into suitable concepts. These are directly oriented towards customer needs.

‍

‍

360° Car Dealership - The Car Dealership of the Future

Behind the concept of Customer generation concept are solutions such as content and aftersales marketing, with which both new customers can be acquired and existing customers can be satisfied.

Added to this is the concept of the Customer experiencewhere we can support car dealerships with solutions such as a customised Digital Transformation and a Digital Service Worker in their contemporary orientation.

Furthermore, we have developed the concept IT infrastructure with solutions for management systems and process automation, as well as the concept of Outsourcing with solutions that cover personnel requirements. 

Our customers can thus be assured in the simplest way possible that with aubex they will find simple solutions on the way to the car dealership of the future and effortlessly achieve their goals with us as their conscientious partner.

‍

‍

‍

‍

The visualisation of the aubex values

As part of the rebranding, it was particularly important to us that our values of lightness and reliability, drive and development are also recognisable in the colour design. Since we have identified with the colour blue as the embodiment of our expertise since the very beginning, the colours yellow and green were added. Now the aubex brand is embodied by the interplay of these colours, which in turn individually reflect our sworn team and our company's determination for digital development. 

With these changes, we are now the visually somewhat changed aubex! We still promise car dealerships and manufacturers to master digital developments through know-how from over 10 years with the appropriate complete solutions. With our support, our customers create the car dealership of the future.

‍

‍

The final word on our change

‍

Together we are working for better mobility - all with a new look.

We would like to share the outstanding reaction of our team members to our new face with the world and especially with you. Because it is now clear to us: With such a valuable external appearance, new opportunities arise for aubex - especially with car dealerships and manufacturers who do not yet know us and have penetrated our portfolio, and we are hereby seizing this opportunity! 

In the future, we will use customer-centric measures to bind us even closer to our existing customers, as well as introduce ourselves to new customers. You can therefore look forward to lively contributions and insights into our company!