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The entire automotive industry is interested: What will the car of the future look like? What changes will we have to prepare for? The "EASCY" market model puts an end to this curiosity by showing which innovations will shape the automotive future. In addition, "EASCY" presents which customer needs car dealerships will have to satisfy in the future in order to survive successfully.
In the 2017 and 2018 study "Five trends transforming the Automotive Industry "*, a team of PwC industry experts takes a close look at the "EASCY" market model.
The authors state as a basis that people use even complex and expensive technologies, provided they are designed to be user-friendly and benefit life. This also applies to the mobility industry. In order to continue to be successful, both manufacturers and suppliers must therefore place the future mobility needs of customers at the center of their current adaptations.
The words behind the EASCY market model
The market model "EASCY" provides an overview of these future mobility needs by describing the car of the future. Based on the user and his mobility behavior, the future development of the market up to the year 2030 is modeled.
The car of the future is predicted to be:
- electrified (= electrified)
In the wake of climate change, the global aim is to achieve CO2-neutral mobility. To achieve this, the car of the future will be powered by electricity from renewable sources.
- autonomous (= autonomous)
Rapid technological progress, especially in the field of artificial intelligence, will establish autonomous vehicles in the future. Building on this technology, new mobility applications will in turn be made possible (e.g. autonomous cabs).
- shared (= divided)
Car sharing services are already offered in many regions today. With autonomous vehicles and the implementation of convenient "on demand" services, these concepts will also become economically viable and established on a large scale.
- connected (= networked)
The car of the future will be able to network with other vehicles and with the traffic infrastructure. At the same time, vehicle occupants will be able to access offerings from the outside world, for example to surf the Internet and work while driving.
- yearly updated (= updated annually)
In the future, the model range of vehicles will be updated annually or even more frequently to integrate new innovations. In order to avoid having to purchase a new car every time, given the high acquisition costs, the short innovation cycles are to be offset by regular upgrades, especially for shared vehicles.
In summary, it can be stated that people's mobility behavior will change significantly by 2030. The share of shared and autonomous mobility as well as electronically driven vehicles in total road traffic will visibly increase. In addition, more people will travel more kilometers. Vehicles will therefore be used and utilized much more intensively in the future, which will increase the annual mileage. This is why cars will also have to be replaced by a new vehicle much sooner.
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The future is now
Knowledge of customers' future mobility needs is expected to drive change at the dealership. "Car dealership owners must take the time to design a strategy for a sustainable solution," says aubex Managing Director Sven Fillinger. This means AH owners should start establishing new business models and cooperations today in order to maintain and improve their respective market position.
Let's shape the car dealership of the future together.
*The PwC report "Five trends transforming the Automotive Industry" by Felix Kuhnert, Christoph Stürmer and Alex Koster can be read here:
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